The President

The President (社長 shachō) is the owner of Hocotate Freight, and is featured in Pikmin 2. He is called "Shacho" in the Japanese version (which is Japanese for President). He claims to have once been a famous space explorer.

Biography
He runs into financial trouble after Louie, a new employee, shipping a supply of the very valuable Golden Pikpik carrots, is reportedly attacked by a ravenous space bunny who is said to have devoured the entire cargo of carrots. The President takes out a large loan to reimburse the loss of the golden Pikpik carrots, and has no way of repaying the enormous debt. He then sends Olimar and Louie back to PNF-404 to collect treasure to repay the debt. After that, Louie is left behind on the planet, so he goes with Olimar on a return trip to find him and get more treasure.

At some point in time, the President starts a new business venture which fails and puts the company back into debt. Olimar and Louie then have to make a third trip to the planet in Pikmin 3 to save the company.