The President

The President is the owner or co-owner of Hocotate Freight. His name is not known, since he's only ever referred to as "the President", or "the President of Hocotate Freight", and the only known family member is his wife, who occasionally sends mail to him.

=In fanon games=

In Pikmin E
The President returns as a leader in Pikmin E, and the last canonical character to be unlocked. He is found in the Snowfall Field and is the one to discover Cyan Pikmin. His perk is to gain extra Pokos from collected spoils.

In Pikmin: Infection in Progress
The President appears in Pikmin: Infection in Progress as the main protagonist. He returns to the now corrupted Pikmin Planet in an attempt to reverse the process of its spreading infection. He must reunite with the five species of Pikmin he met in if he hopes to exile the infection from the face of PNF-404. It is also shown in the story that the President shows more of an interest in saving the Pikmin Planet than caring for his money, giving a bit of depth to his personality and morals. He is also shown to be rather heroic, facing a variety of creatures, most of which were grossly mutated. The President also reacts to various elements of the environment, such as its brightness, temperature, and wildlife. The President reacts negatively when spotted by an enemy, and expresses fear when his Pikmin are eaten. These reactions may be sounds, facial expressions, or both.

In Pikmin: Treasure Colonization
With the once again new-found riches, in Pikmin: Treasure Colonization, the President started to think of another idea to earn more Pokos. His idea is to send a group of employees to PNF-404 and create a colony in which not only homes can be built, allowing for his company to reach other industries, but to also make it easy to transport treasures found on the planet's surface. The crew he decides to create involves the famous Captain Olimar, Louie, hired marketer Yin, combat expert Tang, engineer genius Robin, and janitor Greg. He takes some of the fortune he had acquired and used it to buy some necessities, and a fairly old ship, as it was busted and very cheap, due to the company ship still being in repair.